In today’s interconnected world, building a diverse and regionally anchored team is not just a strategic advantage—it’s a necessity. Companies looking to expand into new markets must prioritise local integration while maintaining a strong multinational presence.
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Insights from Dan Goldsmith’s Experience
Dan Goldsmith, former General Manager of Veeva, understands the challenges and opportunities of global expansion firsthand. When expanding into Europe, one of the key decisions he made was to establish headquarters in Barcelona—a non-traditional choice for many businesses. However, this decision was driven by a core belief: the best way to succeed in a region is to be deeply embedded within it.
From the outset, Goldsmith adopted a “best athlete” model, selecting top talent from across different geographies. This approach not only gave Veeva access to a rich and diverse talent pool but also ensured that the company had local representation in the markets that mattered most. By quickly hiring professionals in key locations such as the UK, Germany, Sweden, and the Netherlands, Goldsmith built a team that could truly operate on an international scale.
Why Local Presence Matters
A multinational approach offers more than just access to talent—it fosters genuine market connections. Having local teams in multiple regions allowed Goldsmith and his team to walk the halls of different markets, gaining firsthand insights into their unique business landscapes. This direct exposure was instrumental in helping Veeva understand how to engage with multinational, regional, and local companies effectively.
By anchoring the team in multiple European countries, Goldsmith created a strong foundation for growth. Their presence across various markets ensured that they could seamlessly integrate with local business ecosystems while still benefiting from the collaborative strength of an international workforce.
Key Takeaways for Expanding Companies
For companies looking to scale across multiple regions, here are some crucial lessons from Dan Goldsmith’s experience:
- Go Local, Fast – Establishing a headquarters in a strategic yet non-traditional location can provide a competitive edge.
- Embrace a Multinational Mindset – Hiring across different geographies enables deeper market understanding and stronger local engagement.
- Prioritise Cross-Representation – A diverse team ensures a richer talent pool and more effective entry into new markets.
- Stay Connected to the Markets You Serve – Being physically present in key locations allows for better networking, cultural understanding, and business development.
As global expansion becomes more accessible, companies that prioritise a localised yet interconnected approach will be the ones to thrive. The combination of diverse talent, regional expertise, and an international mindset is what sets successful businesses apart in today’s dynamic marketplace.
